The R66T Academy and GoFathom have joined forces to help more young players stay in the game and feel ‘seen’ by their coaches, ensuring feedback lands and stays.
Coaches bring extraordinary insight to every session, but when guidance travels by memory, it gets filtered, forgotten, or never fully lands. When it disappears, so does the connection between coach, player, and parent, restricting development.
GoFathom, the multi-sport platform for Continuous Player Development, keeps coaching feedback alive beyond the session and keeps coach, player, and parent connected.
GoFathom is structured around five pillars, each addressing a specific gap in the coaching process. Coaches record feedback via text, audio, video, or photo and instantly turn observations into actionable reports, shared on a searchable player timeline. Players add their own reflections on performance and progress, giving coaches and players a more complete picture. Pre- and post-session wellbeing check-ins on sleep, mood, motivation and enjoyment give coaches visibility of the physical and emotional factors that affect performance. Assessment lets coaches quickly and simply capture, store, and monitor performance data across all players, turning observations into a structured, usable record. Finally, engagement is tracked through the dashboard, giving coaches a full view of platform activity and prompting them to ensure every player post receives a response, completing the communication loop.
Safeguarding is built in: all communication stays within a structured, compliant channel, replacing personal messaging.
The result: coach, player, and parent share the same picture, progress is always visible, and every young player moves forward alongside the people who believe in them.
Gary Hector, Founder of GoFathom, said: “We are delighted and proud to be partnering with the R66T Academy. GoFathom and the R66T Academy share a common goal: keeping children in the game. Ensuring these children feel ‘seen’ is a key factor we can support by enabling coaches from clubs, academies, schools and pathways to provide more feedback to their players and parents. We are also thrilled that our platform will be used in their academies around the world. Additionally, potentially serving as an outlet for the quality coaching content produced by The R66T Academy is exciting for the GoFathom platform.”
Ben Shaw, Head of the R66T Academy, said: “We are extremely excited to be partnering with GoFathom, sharing the goal of keeping children in the game. We hope to carry on reaching this mission through the partnership, with GoFathom’s services of high-level coaching feedback through their platform, which we hope to encourage the use of at coaching camps and programmes we run globally. The app will provide new and exciting ways for cricketers to receive feedback, keep track of their progression, and understand that every piece of feedback is valuable to the development of their skills.”
We are extremely excited to see the development and progression of this partnership, and hope to achieve the mission of keeping children in the game through their amazing coaching feedback service.
R66T Academy participants can access a free trial of GoFathom on iOS, Android and web: Start your free GoFathom trial. Find out more at gofathom.app.